Who to Hire, by Commerce Catalyst
The agencies and teams I would hire today to partner on my consumer brand
I ran Koio for ten years, and I hired the wrong warehouse, the wrong agency, and the wrong finance help more than once. This guide is what I would do now. For each job a growing brand needs done, it shows the firm I would call first and a few good alternatives. Nobody can pay to change that order.
Find out which hire comes first
It starts with a $197 operating diagnostic.
If you already know the situation
Each one opens the job it belongs to, if you already know which problem you are hiring for.
- We're picking our first 3PL and we're doing $2–10M a year
- Our 3PL is falling apart and we need to move fast
- We're opening our first new country
- Should we hire an agency or a freelancer while we're under $10M
- Our paid ads are not working
- Should we hire one agency, or a regional set
- We're planning our first Amazon launch
- Unauthorized sellers are costing us the buy box
- Who should run TikTok Shop?
- We're hiring our first fractional CFO
- We need a weekly cash habit
- I want to know our contribution margin by Friday
- Should we replatform, or just rebuild the pages that matter?
- Who should actually do our conversion work?
- Who should own attribution at this stage