We're planning our first Amazon launch
Amazon is a different store, with different fees. The first decision is not a tool. It is whether someone on your team will learn it, or you will pay a person to stand it up and then hand you the keys.
The lists for this job
These are the ones I'd pick first, which is why I partner with them. I may earn a referral fee.
DISCLOSURE
Listings and verdicts can't be bought. Sponsored slots and reviews are always labeled.
WHAT MATTERS
- You know the fee stack well enough to see a contribution.
- Someone owns the listing after launch month.
- You are not using Amazon to hide a DTC problem.
Before you sign
- You own the Seller Central account.
- A handoff date and a list of what 'done' means.
- Which fees are in the quote: ads, storage, returns, the agency.
NONE OF THESE
If the product's contribution is thin on your own site, Amazon's fees will not improve it. Fix the unit economics before the launch.
Questions
Should I launch on Amazon at all?
Only if the contribution still works after their fees and you can stand a channel you do not fully control.
In-house or agency first?
In-house if you have a person. An agency for a season if you do not, with a handoff.
What do I ignore in year one?
A stack of overlapping research tools. One is enough.