Unauthorized sellers are costing us the buy box
Someone else is on your listing and the buy box moves. A tool can show you the seller. It cannot invent a policy, or a person who will enforce it.
The lists for this job
These are the ones I'd pick first, which is why I partner with them. I may earn a referral fee.
DISCLOSURE
Listings and verdicts can't be bought. Sponsored slots and reviews are always labeled.
WHAT MATTERS
- You know which sellers are allowed.
- You can test-buy and document.
- You will pause ads on a listing you do not control.
Before you sign
- A list of authorized sellers in the agreement with any firm you hire.
- What they are allowed to say to a marketplace on your behalf.
- A monthly count of cases opened and cases closed, not a vanity metric.
NONE OF THESE
If you do not yet have Brand Registry, do that before you hire anyone. A firm cannot protect a brand the marketplace does not recognize.
Questions
Will a tool get my buy box back?
A tool shows you the problem. Registry, test buys, and enforcement change it.
Should wholesale accounts be allowed to list?
Only if the agreement says so. Otherwise you created the problem.
Do I keep running ads?
Not on a listing where you do not hold the buy box.