Who to Hire / Paid media and growth
Paid media and growth
This is where most of the money goes, and where the numbers get fuzzy. I split it by the job. The lists are Performance agencies, Attribution and marketing analytics, Incrementality and media-mix modeling, Server-side tracking, UGC and product content, Creative analytics and research, TV, CTV and podcast, and Post-purchase surveys and customer research. Each one names the firm I would call first, then a few alternatives.
Performance agencies
See the listWhen I want a team buying the ads.
Attribution and marketing analytics
See the listWhen I need a clearer read on where the spend went.
Incrementality and media-mix modeling
See the listWhen I need to know what a channel actually adds.
Server-side tracking
See the listWhen the numbers should match the orders.
UGC and product content
See the listThis list is for photos and videos for the ads and the product page.
Creative analytics and research
See the listThis list is for which ads are working, and what to make next.
TV, CTV and podcast
See the listThis list is for channels past Meta and Google.
Post-purchase surveys and customer research
See the listThis list is for ask the customer how they heard about you.
