operator diagnostic

You know the brand. Now read the business.

Get a private business-health report that shows what is working, what is exposed, and what to do first over the next 90 days.

Private diagnostic. Includes one 90-day re-run. See our Refund Policy and Terms.

Secure Stripe checkout. The diagnostic opens here after payment. If you have a private code, enter it below.

Private means no public report, account, or case study. Commerce Catalyst receives your inputs and report summary to support the product and follow up when the read points to a clear next step.

20–30 minutes Consumer brands up to $75M $197 one-time 90-day re-run included

What you get

A financial health score across six business-health dimensions
A read on where your business is strongest today
The operating risks the score can miss
Plan credibility and assumption flags when you add a forecast
The outside questions your numbers raise
A 90-day operating priority with first moves
A baseline for your included 90-day re-run
A practical action plan: what to stop, fix, protect, and test next

Step 1 of 7 · Business context

No public report, account, or case study is created. Commerce Catalyst receives your inputs and report summary to support the product and follow up when the read points to a clear next step. The page also saves inputs in this browser so you can re-run it.

business context

Start with the business in front of you.

These answers keep the financial read tied to your actual operating context.

Company name optional Current primary goal Biggest constraint right now Revenue stage Revenue mix Acquisition input basis Category How well does your category fit the benchmark set? How clean are these numbers?

last 12 months

Use the numbers a buyer, investor, or operator would ask for first.

A good first pass is enough. The report will call out where the data looks directional.

Total annual net revenue YoY revenue growth COGS Fulfillment and shipping Payment processing Marketing and advertising Payroll and benefits Other operating expenses Current cash balance Inventory months on hand

Working capital pressure · optional but useful

Leave blank if unknown. If you skip these, the cash read will exclude known 90-day commitments.

Open purchase orders / inventory commitments, next 90 days Known non-inventory outflows, next 90 days Debt service or financing payments, next 90 days Available credit or committed funding

Customer and channel inputs

New customers or paid-acquisition proxy Average order value Repeat purchase rate Average orders per customer Largest channel share Average discount rate Return rate Team size

trajectory & plan

Add the trajectory if you have it.

This step is optional. It makes the report stronger by comparing today against last year and the plan you are asking the business to believe.

Why this matters

A single-period score tells you the current read. The trajectory shows whether the business is improving, deteriorating, or relying on a plan that needs a harder bridge.

Use a clean first pass

If you do not have these numbers, skip the step. The report will still work, but it will read as a current-period diagnostic rather than a trajectory diagnostic.

Two years ago actual

Two years ago revenue Two years ago gross margin Two years ago EBITDA margin

Prior year actual

Prior year revenue Prior gross margin Prior EBITDA margin

Next year plan or latest forecast

Plan revenue Plan gross margin Plan EBITDA margin Plan marketing as % of revenue Plan team size Plan largest channel share

operator questions

The operating risks usually sit behind the metrics.

A quick yes/no pass is enough. These answers catch risks the score can miss.

Strength checkCan you name your hero SKU and its margin?

Risk checkDoes one SKU drive 20%+ of revenue?

Risk checkHas the assortment sprawled?

Strength checkCould the team keep the weekly operating cadence without the founder?

Risk checkDoes one channel drive 50%+ of revenue?

Strength checkDo you have monthly cash visibility?

Strength checkHave you had relevant outside conversations tied to this goal in the last 12 months?

decision context

Add the context behind the numbers.

These notes help the report read your situation alongside the math. The diagnostic still works if you leave them blank.

The decision you need help making What you have already tried Where you do not trust the data What would make the next 90 days successful

input review

Check the inputs before the operating read.

Missing inputs will keep the report locked. Risk flags carry into the operator report.

You know the brand. Now read the business.

Start with the business in front of you.

Use the numbers a buyer, investor, or operator would ask for first.

Add the trajectory if you have it.

The operating risks usually sit behind the metrics.

Add the context behind the numbers.

Check the inputs before the operating read.

Data quality

Operator risk