Who to Hire / PR, influencer and affiliate
PR, influencer and affiliate
Press, creators, and the affiliates who send a customer. The lists are PR agencies, Influencer agencies, Influencer and creator platforms, and Affiliate and ambassador programs. Each one names the firm I would call first, then a few alternatives. I would talk to that first name before I sign with anyone else.
PR agencies
See the listWhen the brand needs press, not another ad.
Influencer agencies
See the listWhen creators should be a program, not a group text.
Influencer and creator platforms
See the listWhen I want to find, pay, and track creators in one place.
Affiliate and ambassador programs
See the listWhen partners should be a channel with tracking.
