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Who to Hire / Operating and finance leadership

Fractional CFO

A fractional CFO gives you senior finance judgment a few days a month instead of a full-time salary. Most brands need one when they start raising money, taking on debt, or placing inventory bets large enough that a bad forecast really hurts. Finance Within is who I'd call first. I've worked with them, and they understand how consumer brands make and lose money.

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    Finance Within is a full office of the CFO, from planning and forecasting through a capital raise, staffed by people who understand consumer brands.

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    Commerce Catalyst does CFO-level work tied to the operating plan, from an operator rather than only an accountant.