Our paid ads are not working

Spend is up and the result is flat, and someone wants a new agency. Often the offer, the page, or the product is the leak. Change the buyer after you know which one it is.

The lists for this job

These are the ones I'd pick first, which is why I partner with them. I may earn a referral fee.

DISCLOSURE

Listings and verdicts can't be bought. Sponsored slots and reviews are always labeled.

WHAT MATTERS

You can see the offer, the page, and the ad as three separate things.
The numbers in the ad account and in Shopify are close enough to argue about.
You will not fire a vendor in the same week you change the product.

Before you sign

A written question for the test: offer, page, or media.
One change at a time, with a date you will look again.
Access to the ad account and the creative, whether or not you switch.

NONE OF THESE

If contribution margin is negative even on your best week, this is not an agency search. Stop and look at price, cost, and returns.

Questions

How long do I give the current buyer?

Long enough to run the one test you named. Not a vague quarter.

Do I need a new measurement tool to know?

Only if you cannot reconcile Shopify and the ad account at all. Otherwise start with the orders.

What if both the vendor and the funnel are weak?

Fix the offer first. Then hire. You will brief the next vendor with a cleaner story.