One hour. An honest conversation. A clear next move.
You bring the situation. We pressure-test the decision in front of you, name what has been postponed, and leave with a move you can make this week.
60-minute video call with Chris Wichert, who built Koio, fixed the math when the old growth playbook stopped working, and sold the business after 200+ buyer conversations.
Daniel Shim, Founder & CEO, ONDO: “Chris helped me look past top-line growth and understand what was actually driving profit in the business.”
What founders bring
The call works when there is one real decision on the table and enough context to argue with.
Growth is moving while cash feels tight
Revenue is up, inventory is heavier, contribution margin is thin, or paid media is hiding the fact that growth is adding too little cash.
The same decisions keep landing back on you
Your team has titles, meetings, and reports. Ownership is still blurry, priorities drift, and the founder keeps becoming the tie-breaker.
A capital or exit path is getting real
You are considering debt, a raise, a buyer conversation, or another year of grinding, and you need to know what the business can actually support.
What you leave with
The hour has a tight arc: 00–10 where the business sits today; 10–35 find the real constraint; 35–55 choose the next two moves; 55–60 decide what happens next.
A plain-English diagnosis
The actual constraint named clearly, with the symptoms separated from the thing that is holding back cash, growth, focus, or buyer readiness.
Two moves for the next seven days
The actions to take this week, who should own them, what to stop, and what can wait until the business has more signal.
A follow-up path that fits the problem
Run it yourself, use the DTC Operator Diagnostic, scope Founder Advisory, or bring me in deeper. The hour ends with a recommendation you can act on.
Who should skip it
A paid hour should have a job: one decision, one tension, one outcome you are willing to act on.
You want a general founder catch-up
Use the free tools first if the question is still fuzzy. The hour gets better once there is a specific call to pressure-test.
You need bookkeeping cleanup
Your accountant should own the books. Founder Hour is for interpreting what the numbers mean for pricing, spend, cash, hiring, and capital.
The founder will sit out
Put the person making the call in the room. The value is in pressure-testing judgment live, with the tradeoffs visible.
Try before you book
Free tools that give you a first read before you spend the hour. Use them to sharpen the question you bring.
Unit Economics Calculator
A simple way to pressure-test contribution margin, payback, and whether growth is actually helping.
Open the calculator →Next Move Finder
Not sure whether to restructure, raise, sell, pivot, or keep going? Answer 12 questions and get the path to pressure-test first.
Find your next move →