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Who to Hire

Who to Hire / Retention and lifecycle

Email deliverability

Deliverability is whether the email lands in the inbox or gets buried with promotions and spam. Keep mailing the people who never open and Gmail starts hiding the ones who would buy. Orita sits inside Klaviyo, scores every profile each day, pauses the unlikely opens, brings them back, and strips the bots. I want that once a list is past 50,000 names. I would call Orita first.

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    Orita scores every Klaviyo profile each day, pauses people who will not open, and brings them back. We used it at Koio, and it also strips the bots off the list.

Sponsor this category. One labeled spot under this list, $500/month. It does not change the picks.

ONE PICK A WEEK

I'll send one vendor pick a week, when I have a name worth passing on.

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Not sure this is the right hire yet? Tell me your revenue and timeline and I'll send you three names, or run the $197 diagnostic to see which problem to fix first.

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