interim leadership · consumer brands $5M–$75M

Interim Leadership for the Chapter That Has to Move

For consumer brands doing $5M–$75M where the founder, board, or buyer process needs one accountable operator in the seat. I step into a defined chapter, run the operating rhythm, make the hard calls, and leave the business cleaner than I found it.

What I can own
  • P&L, cash, and margin priorities
  • Weekly rhythm and owner follow-through
  • Team structure and decision rights
  • Board, investor, lender, or buyer communication
  • Channel, inventory, and growth workstreams

Three ways I can step in

The role depends on where the constraint sits. The common thread is authority: clear decision rights, weekly accountability, and direct work with the team.

Interim CEO

Own the business through a defined transition: priorities, leadership team, board updates, cash tradeoffs, and the decisions the founder has been carrying too long.

Interim COO

Run the operating machine: department owners, supply chain issues, inventory calls, 3PL or fulfillment friction, and execution against the 90-day plan.

Interim CFO

Own the financial read: cash forecast, margin bridge, channel P&L, spend controls, board reporting, and capital or buyer prep work.

The situations where this works

Interim leadership is for a contained operating chapter with real consequences. The work starts with the question: what needs an accountable owner now?

Founder transition

The founder is stepping back, moving into a narrower role, or deciding what the next chapter should look like. I hold the business steady, reset owners, and keep the team moving while the long-term structure gets decided.

Sale or capital process

A process consumes attention. The business still has to hit numbers, answer diligence, and look controlled to buyers, lenders, or investors. I keep the operating rhythm tight and turn diligence questions into clean answers.

Path to profitability

Growth has stopped covering the operating drag. I cut into contribution margin, cash, headcount, inventory, and channel economics, then build the 90-day plan around the few moves that change the math.

Operating gap

The team has capable people, but the cross-functional system lacks one owner. I clarify decision rights, install the weekly meeting rhythm, and make sure finance, marketing, ops, and product are working off the same priorities.

What I bring to the role

I spent 10 years as founder-CEO of Koio through build, growth, turnaround, and exit. That matters because interim work is mostly judgment under constraint: which calls to make now, which ones to park, and how to keep the team with you while the business changes.

  • Built Koio from zero into an omnichannel consumer brand
  • Ran retail, wholesale, ecommerce, product, finance, and operations inside the same business
  • Raised $20M and managed investor, board, and lender conversations
  • Led an 18-month turnaround: cut $3M in annual costs and returned the business to profitability
  • Closed stores, killed underperforming products, renegotiated vendor contracts, and rebuilt the cost base
  • Navigated a 2.5-year exit process with 200+ buyer conversations
  • Started in consumer M&A at J.P. Morgan before becoming a founder
Chris Wichert
The operating seat

Interim only works when authority is real. I need access to the numbers, the team, and the decision forum. Then I can make calls, drive owners, and be accountable for the outcome.

How interim engagements work

Scope and authority

We define the seat before the work starts: role, decision rights, reporting line, board involvement, weekly cadence, and what happens when a call needs approval. Ambiguity kills interim work, so the first deliverable is clarity.

Typical duration

Most chapters run 3–6 months: long enough to install the operating rhythm, make the major calls, and hand off to a permanent owner or cleaner structure. Some are narrower sprints around a sale process, cash plan, or operating reset.

Compensation

Every engagement is scoped to the situation. Structure can be monthly, project based, include equity, or tie part of compensation to a defined outcome when the incentives fit.

Availability

I only take one interim seat at a time. If the timing is wrong, I can still help pressure-test the situation through Founder Advisory or a narrower operating assessment.

Who this is for

Good fit

  • Consumer brand doing $5M–$75M in revenue
  • A defined chapter that needs an accountable operator
  • Founder, board, or ownership group aligned on authority
  • Real access to financials, team leads, and decision forums
  • Willing to make hard calls on cash, org, channel mix, product, or execution rhythm

Poor fit

  • Need advice only, with no authority attached (see Fractional COO/CFO)
  • Need a permanent full-time hire immediately
  • Stakeholders are split on whether the role should exist
  • The numbers and team access are off limits
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Need someone inside
the business?

Send the situation, the role you think you need, and the decision that keeps drifting. I will tell you whether an interim seat makes sense.

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