Strategic finance leadership for consumer brands doing $5–75M. Get the financial clarity you need to make better decisions, without the $300K+ cost of a full-time CFO.
Request a Decision CallYou're past the scrappy startup phase. Revenue is real. But financial decisions are getting more complex, and you're flying partially blind.
Your bookkeeper tracks transactions. But who's analyzing contribution margin by channel? Who knows if that wholesale deal actually makes money after all costs?
Inventory timing, payment terms, seasonal swings. You've had months where revenue was up but cash was tight, and you're not always sure why.
Pulling numbers together last minute. Not sure if what you're showing tells the real story. Wishing you had someone to pressure-test your narrative.
New channel? More inventory? Hire that VP? You have instincts, but no financial model showing you the scenarios.
Think of it as having a strategic finance partner in your corner. Someone who understands DTC economics and can translate numbers into decisions.
We look at what happened, why it happened, and what it means for next month. Not just P&L review. Analysis of what's actually driving your business: unit economics by channel, customer cohort performance, marketing efficiency, and cash flow reality.
What happens if you cut that underperforming channel? What if you double down on wholesale? How much runway do you have if revenue dips 20%? You get models that answer these questions before you have to make the decision.
Whether you're planning a raise, exploring debt, or optimizing cash flow to stay bootstrapped, you need someone who's been through it. I've raised $20M and know what investors look for in your numbers.
Stop scrambling before board meetings. Get clear narratives, well-structured updates, and confidence that your numbers tell the story you want to tell.
Most consumer brand founders are great operators but aren't trained finance people. That's fine. You don't need to become one. You need someone who speaks both languages and can be your strategic finance partner.
Flexible engagement structured around what you actually need.
$8,000–$15,000/month depending on scope and complexity. 3-month minimum to see real impact. Most founders start with a Financial Health Assessment to establish a baseline.
I'm not a career finance person who went into consulting. I'm a founder who learned finance by necessity.
I spent 10 years as CEO of Koio, a DTC footwear brand. Raised $20M. Grew it into Nordstrom and Neiman Marcus. Then watched the DTC landscape shift and had to turn around a money-losing business in 18 months. Cut $3M in costs. Made hard decisions. Got it profitable.
I understand DTC economics because I lived them. CAC that used to work and then didn't. Wholesale margins that looked good on paper until you factored in returns. Inventory decisions that could make or break a quarter.
When I work with you, you're getting someone who knows what it's like to stare at a cash flow sheet wondering how you're going to make it through Q1. And someone who's figured out how to navigate those moments.
Most founders start with a 30-minute call to see if we're a fit. No pitch, just a real conversation about where you are and what you need.
Request a Decision Call