A comprehensive diagnostic of your brand's financial foundation. Understand your unit economics, channel profitability, and what's really driving (or draining) value in your business.
Most founders know their top-line numbers. Fewer understand what's actually creating value (and what's destroying it) beneath the surface.
Not the back-of-napkin version. Real contribution margin per order, per channel, per product category. Where are you making money? Where are you burning it?
DTC looks great until you factor in CAC. Wholesale looks thin until you factor in volume. We'll show you what each channel actually contributes after all costs.
Revenue doesn't pay bills. Cash does. Understand your cash conversion cycle, working capital needs, and where cash gets trapped in your business.
If you went to market tomorrow, what would sophisticated buyers find? We'll show you your business through their lens.
A focused engagement designed to give you clarity without dragging on for months.
1–2 weeks from kickoff to final deliverable, depending on data availability. We respect your time and keep the data gathering focused.
30 minutes to understand your situation and make sure this is the right fit. If an assessment isn't what you need, I'll tell you.
I'll send you a focused list of what I need: P&L, balance sheet, order data, marketing spend. You share what you have; we work with it.
I dig into your numbers, build the models, compare against benchmarks, and identify the patterns that matter.
2 hours together to walk through everything. What I found, what it means, what to do about it. You'll leave with clear priorities.
This assessment will tell you things you may not want to hear. Channels that feel good might not be profitable. Products you love might be dragging down margins. If you want validation, this isn't it. If you want clarity, let's talk.
Book a kickoff call and we can have your assessment delivered in 1–2 weeks.
Book Your AssessmentThis assessment is often the starting point for a Fractional COO/CFO engagement.