Lessons from building, turning around, and exiting a consumer brand. What actually works, what doesn't, and what I wish I'd known earlier.
"Digitally native" used to mean something. It doesn't anymore. Here's what AI native means for consumer brands, and what happens when AI agents start shopping for your customers.
Read more →Most DTC founders know what their supplier charges them. Fewer know their actual landed cost. That gap is where margin disappears. Here's how to fix it.
Read more →Three years, 200+ conversations, and one successful exit. Here's what I learned about selling a consumer brand that nobody tells you upfront.
Read more →The ecommerce landscape shifted. We were losing money with months of runway left. Here's how we restructured, the exact cuts we made, and what I learned.
Read more →