Who should I hire?

FULFILLMENT, SHIPPING, RETURNS

• We're picking our first 3PL and we're doing $2–10M a year
• Our 3PL is falling apart and we need to move fast
• We're opening our first new country

PAID MEDIA AND GROWTH AGENCIES

• Should we hire an agency or a freelancer while we're under $10M
• Our paid ads are not working
• Should we hire one agency, or a regional set

AMAZON AND MARKETPLACES

• We're planning our first Amazon launch
• Unauthorized sellers are costing us the buy box
• Who should run TikTok Shop?

FINANCE

• We're hiring our first fractional CFO
• We need a weekly cash habit
• I want to know our contribution margin by Friday

SITE, CONVERSION, MEASUREMENT

• Should we replatform, or just rebuild the pages that matter?
• Who should actually do our conversion work?
• Who should own attribution at this stage