Unit Economics Calculator

Know your numbers in 2 minutes. CAC, LTV, and whether you're building a sustainable business.

The hard truth: PE buyers and investors look at LTV:CAC first. Under 3:1, they pass. If you don't know yours, you're flying blind.

Total Paid Marketing Spend (12 months)

Meta, Google, TikTok, influencers — all paid acquisition

New Customers Acquired (12 months)

First-time purchasers only, from paid channels

Average Order Value (AOV)

Net of discounts and returns

Average Orders per Customer (24 months)

Including repeat purchases over 2 years

Gross Margin %

Revenue minus COGS, as a percentage

Variable Cost % (of revenue)

Fulfillment, shipping, payment processing — per-order costs

Your Unit Economics